Tag Archives: cheap copywriting

How to Write Copy to Overcome Buyer Reluctance

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Knowing how to write copy that will motivate people into making a purchase is a talent that involves more than just your writing skills. A copywriter needs to place themselves inside the head of the people they are addressing. In the case of producing sales copy the writing has to be able to help readers overcome their reluctance to make a purchase.

Here are 3 common barriers a copy writer needs to address when writing sales copy to help people overcome their hesitancy to make a purchasing decision.

Product Will Not Work

One of the most common fears of any buyers is that the product they are considering will not perform the way it is advertised. This is an obvious and legitimate concern that has roots in human skepticism and also advertising hype.

This type of fear needs to be acknowledged by the sales copy which than goes on to soothe these fears by explaining exactly how the product works. Logical exclamations usually help to over the skepticism that helps create the reluctance to buy.

They Are Wasting Their Money

Here is where the use of testimonies works as a form of ‘social proof’ when potential buyers are ‘wrestling’ with their decisions. It is human nature to want to hear from others about their own ‘experiences’ with something that you may be considering for yourself. This process of ‘validating’ your buying decision in affect is lessening the self guilt or doubt you may be experiencing.

Another approach to help overcome this type reluctance is to soothe these doubts by offering a money back guarantee. This offers buyers a ‘safeguard’ against the possibilities that they decide their decision was not the right one to make. The guarantee allows them to ‘reverse’ their decision with little or no risk to themselves.

They Will Never Use Product

This fear lies more in the buyers reluctance and/or inability to take action and they must be reminded that for things to change they must change. By reminding people of what it is that they want to fix or improve and how the product can do just that IF they take action helps to dilute these fears.

At this point giving them clear directions as to what they need to do next to make this purchase thereby making the change works best.

Determining how to write copy that will influence people into making a purchase online starts with addressing their fears. Your writing skills are only as good as the thoughts they represent. When writing effective sales copy you must address those issues that have the most influence on readers insofar as to whether they make a purchase or not. The 3 common barriers readers contend with as reviewed above need to be identified and dealt with in your copy. By removing any doubt or hesitancy of potential buyers it is easier for them to appreciate the features and benefits of what you have to offer and thereby choose to make a purchase.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about how to write copy that motivates people to make a purchase and to also receive a free instructional manual that teaches valuable niche research techniques visit: http://affiliatequickstart.com/

Tips on How Write a Business Letter

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While writing a business letter, you should understand the basic format to be used.

Every business letter should include the sender’s address. If you are writing on behalf of a company, the address will already be printed on the letterhead. If you are sending out the letter personally, the address should be centre aligned and placed at the top of the page.

The date is an important element of a business letter. This should be placed a few lines beneath the sender’s address.

The next important component of a business letter is the address of the person to whom you are writing. You should leave two lines of space after the date and then type in this address. The correct format is to include the complete name of the person, the name of the company, the street address, the name of the city, the name of the state and the zip code or postal code. If the receiver of the letter is located overseas, mention the name of the country. You may also want to include the receiver’s title such as Mr., Dr. etc, although many people omit this part nowadays.

The salutation comes in next. Leave two lines after the receiver’s address and begin with the salutation. It is acceptable practice to use the first name of the person if you know them well. Else address the letter to Mr. X or Ms Y as the case may be. If you are not sure of the salutation to use, it is wiser to be formal rather than risk being too casual. The salutation is followed by a colon or a comma, both of which are correct.

The main body of the letter contains the message that you need to communicate. This should be written in simple, clear and concise language.

The body of the letter is followed by the complimentary close. Between the last line of the body and the complimentary close there should be a space of two lines. The complimentary close could be in the form of ‘yours sincerely’, ‘yours faithfully’, etc. Nowadays it is acceptable to end a letter merely with using ‘regards’ as the complimentary close.

After the complimentary close, leave a four to six line space before adding in your signature. This should be signed by hand. Mention your name and your designation beneath the signature. Normally the designation should appear in the line after the writer’s name.

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